Friday, August 12, 2011

Testimonials And Its Importance


What are testimonials? Testimonials are comments and reviews taken from or given by real clients about one's company's product and services. It can serve as one of the highlighting factors of the positive sides of your company. If you are the owner of a company, say a softwaredevelopment company, the testimonial from you clients should speak about your work ethic, reliability, timeliness, competence, product usage, etc. To website visitors, testimonials are one of the factors through which they will decide whether the website is a good one or not.

It is also one known fact that people consider testimonials fake. Overcoming this can be done by providing the contact information of the client. If you want to make out the difference between a fake testimonial and a genuine one, you can watch out for the tone of language used there. You can see over-exaggerated lines in fake testimonials but not in genuine ones.

Testimonials are very important because they help you in gaining trust from your potential customers, establish credibility (if you are setting up a new company like an IT outsourcing company) and they can turn a normal visitor into a customer. Testimonials can also have a positive impact by making customers buy your products thereby increasing conversion rate.

1 comments:

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