Facebook and Online Branding of Your Business – Part 6

What is the use of your Facebook fan page if the page itself is not interactive? It will give you zero success if the page is idle. Therefore, it is necessary that you encourage your fans to interact with each other. And how do you do that? Read on to know.

How to Encourage Interaction on Facebook Fan Page

What is the main reason behind people using social networking sites like Facebook and Twitter? Most are here to interact with people whom they would otherwise have not known. So provide them what they need from your website.

Just sitting and waiting for people to react is not going help out. You are the one who should get the ball rolling. How is that? Here it is:

• Post a question that will initiate a discussion. For instance, if your fans are looking for android application development related information, bring out a topic on the same.
• Put a poll option that is simple to respond.
• Integrate your FB page with applications like games.
• Sharing or re-posting any interesting photo or information from other page or users.

This is how you initiate an interactive Facebook fan page for your software development company. Try it and see what result it brings to your business.

For more, please come back again.

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Posted in: Facebook,SEO,SM Integration,Social Media,Social Media Integration,Social Networking

Facebook and Online Branding of Your Business – Part 5

Here's yet another tip on how to brand your business on Facebook and that is the approach of “Offering your Facebook fans something that they wouldn't get anywhere”

Here's how you do it. If you own an online business or an online store, you can give your fans something that they will not get anywhere. Online contests with attractive winner's prize can get the attention of some customers but not all. If you are offering something which everyone is guaranteed of, gaining attention is not a problem. Such can be in the form of:

• No shipping charges for Facebook fans
• A special promotional gift to Facebook fans
• Special product coupon for fans, etc.

Many companies has gained loyal customers through this approach and the more the loyal customers is, the greater is its popularity in the online world and offline too. Say, you own a software development company that deals with specially with Android application development, you can provide special offers to your Facebook fans related to the same.

This is all for the day, visit Oglacs' Blog back for more.

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Posted in: Facebook,SM Integration,Social Media,Social Media Integration,Social Networking

Facebook and Online Branding of Your Business – Part 4

One effective way of Branding online is engaging new visitors on your Facebook Fan Page. How can you do that so that it creates maximum impact on your business? Read on to know about that.

Facebook fan page walls as you know can be a very valuable tool for interacting with customers and other prospects. However, fan pages walls can be intimidating and confusing for first time visitors. Put yourself in one situation where you are entering a room filled with people who knows each other by name and are talking about things that you know nothing about. There's nothing more awkward than that.

Therefore, instead of sending your visitors directly to your fan page's wall, you can direct them to a customized page that welcomes new fans and provide them with useful information about your brand or company. This page should also be able to make visitors become your loyal customers.

As for instance, Oglacs Software Pvt. Ltd. - A software development company based in India providing high-end software solutions to companies worldwide and renowned for Android Application Development services. This gives first visitors a clear idea about what the company is about and what does it specialize in. You can even put up a video that presents services and aims of the company.

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Posted in: Facebook,Oglacs,Online Branding,SEO,Social Media,Social Media Integration,Social Networking

Facebook and Online Branding of Your Business - Part 3

As a continuation to the series of posts related to branding your business via Facebook, today I'll be giving you another tip to keep your fans engaged on you Facebook Fan Page on your page. This can be done by keeping you content Genuine and Fresh.

Keeping Content Fresh

Keeping the content on your page fresh and genuine will give reasons to your fans to come back and visit your page again. Therefore, update your contents on the page on a regular basis. Saying this doesn't mean that you should pick up anything from the web and post it. Analyze what your fans are looking for, what they are interested in and post updates that they will feel like reading and then click on the link provided. If your fans are interested in updates related to Android application development, post something fresh related to it or you can post a link to your latest blog post that talks about new Android application developed by some software development company.

You can also do the following things:

• Integrating your other social media channels with your Facebook fan page
• Automatically feed your new blog post to your Facebook Wall
• User services that will post updated to all your social networking sites at once thereby saving time.
• Set up YouTube and Photo hosting sites' widget so that new videos and photos are automatically posted to your Facebook fan page or profile.

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Posted in: Blogging Tips,Facebook,Social Media,Social Media Integration,Social Networking

Facebook and Online Branding of Your Business – Part 2

In the previous post I wrote about how you can create a Facebook page for your business. Hope you understood it well. Now it's time that we move on with the next thing you should do in order bring customers to your site.

Installing “Facebook Like” Widget to Your Blogger Blog

This is one very important part of blogging nowadays. Installing a Facebook like widget can revert you back with extra likes to your Facebook page. To do that, follow the following steps:

• Log in to Facebook
• Go to your page
• Click on the “Edit Page” button
• Click on “Resources” on the left sidebar
• Now click on the “Use Social Plugins” link
• You will be directed to Facebook Developers page
• Choose the type of plugin you would like to include on you blog. I prefer “Like Box”
• For “Like Box” click on it.
• You will be shown a form to fill up.
• In the firs field, provide you Facebook page URL.
• Provide the width and height keeping in view of the dimension of you the place in your blog where you want to put the Like Box.
• Choose the Color Scheme according to your blog's color theme
• Make your choices and then click on “Get Code”
• A window will pop up
• Now choose your preferable SDK or get the IFRAME code, copy it.
• Now go to your Blogger Dashboard
• Click on Design and you will be shown template layout
• Click on “Add a Gadget”
• A window will pop up with list of installable Gadgets.
• Select HTML/Javascript
• Paste the Code you copied earlier and click on save.

Now installing Facebook Like widget on your blog about software development company is done. When people visit your blog and when the click on the like button, your Facebook page's like will be added. Happy Facebooking and Blogging.

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Posted in: Blogging Tips,Facebook,SEO,SM Integration,Social Media,Social Media Integration,Social Networking

Your Business and Social Media

There are innumerable things that can be done to promote one’s business these days online and offline. In terms of promoting one’s business online, Social Media does the majority of things and is successful if done the right way. It is therefore true that if you have a business small or medium, you will need a website and a strong online presence and the later can be achieved through Social Media. What is social media? Social media are online platforms that helps people from all around the world interact and share ideas. Some of the major social media or social networking sites are Twitter, LinkedIn, Facebook, Google+, YouTube, etc. These sites help in interacting with your potential clients and also your current clients. If you are running an Android Application Development company and you want your customers or clients to be updated with your services and products, you can do it through social media. This is again done by integrating various social media on your website. How do you do it so that it can create maximum impact? Read on to know.

Where in your website should you place the social media icons?

There are no hard defined rules about placing the social media icons on your website. But you should place them at such a place that by looking at it, your website visitor would like to take up actions. Places could be the header, the footer, sidebar of a blog or the contact page. Wherever you place the icon, make sure that your website visitors can see the moment they visit your page. And remember, the icons should be linked to each corresponding social network. It is often found that even Software Development Company does the mistake of linking A Twitter icon to a LinkedIn profile of the website. These mistakes should be avoided.

What are the plugins available that can help you with social media integration?

Many plugins are available for your website’s social media integration. If you use blogger, integrating is easy, search for the right plugins, install it or you can do it by using HTML tags. If you are using WordPress, there is the WordPress codex for plugins recommendations. Facebook is one good option. You can integrate your Facebook page to your website. To do that, go to your Facebook page, go to settings and click on use social plugins where you will be shown how you can make the most out of your Facebook page. Another online buzz is the Google+. It is suggested that you add a +1 button on your website or blog. The more +1 you get, it positively impacts your website’s Search Engine ranking.

There are also plugins that can help you place multiple social media networks on your website. It can be seen that many web application development companies, Android Application Development companies and even web the top software development company use these plugins for the easiest SM integration to their blogs and websites. One perfect example of such plugins is AddThis.

SM integration can be of help in making your business a success. It is therefore suggested that this is done to promote your business.

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Posted in: SEO,SM Integration,Social Media,Social Media Integration,Social Networking