4:42 PM
Oglacs
What do you mean by a
landing page? It is the page on your website where visitors of your
website first see when they click on any link directed to your
website. It can be the home page of your page, the about us page, FAQ
page, etc. but is designed in a way that impresses all those who
visit the site for the first and forever. It can be a place where you
can provide high impact customized sales pitch for your visitors. A
great landing page can considerably increase conversion rates of your
business.
It is a page in your
website which you should give most importance to. Your visitors come
to your website with reasons and if you are able to provide the
information or product you are looking for, you can capture their
attentions and gain numbers of loyal customers. And if you are paying
for traffic through banner ads, PPC or sponsored links, it is very
important that you design a great landing page and this you can do it
by yourself (if you have the creative mindset needed) or you can hire
any software development company that provides web application
development or website development services.
Here are some tips on how
to design an effective landing page that will help you gain loyal
customers and thereby higher ROI:
Make the Page Eye-Catchy
Bear in mind that only a
perfect content of a website is not going to work out. You should
also keep in mind the section of people who rely on looks. Therefore,
you should make sure that you website has eye-catchy designs. The
designs however should be based on products and services you provide.
Use images and other media that will impress visitors and keep them
coming back for more.
Center on Just One Main Subject Matter
Your company or business
might be Multiservice provider and you may make the mistake of
showcasing every services you offer on your landing page. That can
annoy visitors due to lack of precise and concise information. To
avoid that, you should just focus on one main topic. If your company
is renowned for Android Application Development, you can provide
detailed content on that particular service. This will ensure that
your page attract visitors' attention.
Ensure that your Site has User Friendly Navigation
Even though you have a
perfect web content and media, if you have hard to understand
navigation, visitors are likely to abandon your website earlier than
you think. So it is also important that your site has a navigation
pathway that is clean, easy to the eyes and fingers.
Employ Catchy Headlines
When you go through a
newspaper, what do you first look for? You first go for the headlines
and so is the same when visitors visit your website. Therefore, it is
important that you use a catchy headline so that visitors would like
to explore your website more. If your target audience is those who
looks for software development company that provides best android
application development or web application development, the headline
should also portrays exactly the information or service your audience
is looking for. Headlines should be clear and crisp.
These are some tips on
how to design your website's landing page and here are some more you
should focus on and they are:
1. Using Abundant White
Space
2. Delivering Value
Propositions and
3. Making Message on the
Site Compelling and Convincing.
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